Shopify development that turns visitors into buyers.
Not a developer waiting for briefs, not a consultant stuck in slide decks. Development, conversion optimization and campaign logic in one person, without agency overhead, straight to the point for stores that want to grow.
Three leaks that drain
your revenue away.
How your store becomes
a selling system.
Every euro of revenue survives three stations. At each one you lose buyers, or win them back.
Visitors land, understand nothing and bounce.
I build landing sections that pick up the ad headline.
The product page shows features instead of real reasons to buy.
I think through bundle strategy and argumentation before the code.
Too many fields, too little trust, abandonment.
I optimize fields, trust signals and payment flows.
HobbyHorse24
Full access to strategy, marketing and development in one hand. Q4 as the stress test.
Established shop for hobby horsing, a growing trend sport built around hobby horses with its own tournament and club scene. Goal: fully capitalize on Q4 as the highest-revenue quarter. Conversion optimization, bundle strategy, custom sections per campaign, flash-sale execution and a newsletter sequence with an advent calendar.
Three levers that made the jump possible.
Analysis of the bestsellers, then targeted cross-sells built. AOV drivers from a standard bundle to high-priced stable-set bundles around €250. Plus: a fully configurable bundle tool for maximum personalization.
Newsletter subscribers got access via a parameter to an interactive advent-calendar section on the homepage. Behind each door a pop-up with a daily offer, code and direct product link. Sometimes specific products, sometimes categories, sometimes free shipping. A full 24 days.
Every two days throughout the Black Friday month. Discounted products with a countdown timer and stock-level indicator as artificial scarcity. Marketed on the homepage, in the category header and directly in the product buy box. Three touchpoints, one story.
Alex doesn't just build what you tell him to. He thinks along, asks the right questions and comes up with solutions I wouldn't have arrived at myself. The bundle strategy alone has paid for itself several times over.
Sounds like your store? Let’s talk.
Discuss your project ›Two stores, two goals.
Established golf store with high traffic. Conversion lifted out of existing volume.
Fashion brand. Complete Shopify store, built from 0.
I’m Alex,
developer, strategist, founder.
Media informatics degree, three years at an e-commerce agency, most recently owning the entire conversion funnel, from Meta Ads through store development to checkout. 20+ stores, from niche shops to fashion brands. Self-employed since 2026. Focused, without overhead, with an eye on what actually converts in the end.
Before you ask.
Let’s talk about your project.
Pick a slot. 30 minutes, no obligation. No sales pitch: an honest take on whether and how I can help you. Prefer to write directly? That works too.
Free
Intro call
We’ll go through your plan. Goal, scope, timeline. You’ll get a clear assessment and next steps. Set aside a quiet moment.
July 2026
Prefer direct?
Not in the mood for calendars. Write to me on the channel of your choice. Usually a reply within one business day.