Developer by conviction, founder by drive.
I build digital products. My own and for clients. An app, a Shopify store, a community platform. Different product types, because the technology behind them and the building itself is what draws me. That is exactly the perspective I bring when I work for clients.
Media informatics at HdM Stuttgart, alongside three years at an agency. First as a working student in graphics, video and performance marketing, then full time as a CRO expert. There I owned the entire conversion funnel, from the first ad on Meta through landing page and product page to checkout. I measured and optimized every stage, on real revenue, not in theory.
Alongside client work I have always built my own products. Because I want to think products through from start to finish: how does something come about that people actually use? You do not answer that question in a briefing, you answer it by building it yourself.
Today I do both, and one carries the other. Run The Date grew from a simple running challenge into a community in over 40 countries. Covex started out as a CRO tool for Shopify. For clients I work to the same standard as on my own projects. Anyone who builds products themselves thinks differently about other people's products.
Code is a means to an end, not the end. What counts is what reaches the user and the revenue in the end, not how elegant the path there was.
A page is never isolated. I think from the first click to checkout and build every stage so it carries the next.
An MVP in weeks instead of months. Solid enough to gather real feedback, lean enough to pivot quickly.
No account management, no telephone game. You talk to the person who also builds. Shorter paths, more honest assessments.
Sounds like a match?
Tell me about your plan. 30 minutes, no obligation, with an honest assessment.
