When off-the-shelf apps stop being enough: custom-built Shopify tools.
Custom sections, embedded apps and standalone tools. For stores that need more than what the app store has to offer.
Off-the-shelf apps hit limits.
That is exactly where my work starts.
Off-the-shelf apps are a compromise. Custom tools are an investment.
Custom-built means exactly what your store needs. No more, no less.
Discuss your project›What I build.
Shopify Custom Sections
Sections that match your campaign, not the standard theme.
Shopify Apps (embedded & standalone)
From the idea to the App Store launch. Embedded in your admin or as a standalone app.
Custom Backend Tools & Portals
Dashboards, internal tools and customer portals that map your processes.
Integrations & Data Pipelines
Your tools talk to each other. Automated, instead of CSV by hand.
What I have built.
Covex
Plug-and-play Shopify sections for store owners without coding skills.
An app that lets store owners assemble custom sections in an editor and drop them into their theme without a single line of code. Plenty of settings, a direct editor, no developer needed.
HobbyHorse24
Bundle builder, advent-calendar section and flash-sale setups for the shop's strongest Q4.
Custom sections per campaign, a fully configurable bundle builder and an interactive advent-calendar section visible only to newsletter subscribers. Part of the Q4 rebuild that delivered +140% revenue year over year.
See the full case ›
ShopQuest
A scavenger hunt for your store. Find hidden items, unlock discounts.
The merchant hides their own items, like Easter eggs, festive decorations or custom graphics, and places them across the shop via the theme editor. Find enough of them, say five, and you unlock a discount code. With analytics right inside the app. Ideal for seasonal sales and events. And along the way, visitors stay longer in the shop and explore more.
Finished and in use, currently for selected shops only. Interested? Get in touch.
Request ShopQuest ›Globalist
Custom sections, store builds and theme development for various DTC brands.
Custom sections, theme development and conversion optimization across numerous client projects. Client names on request.
From the idea to the finished tool.
No feature bloat. Clear scope, early deploys, a tool that actually gets used.
Unclear scope eats budget.
My partI first clarify what your store actually needs.
Feature bloat costs months.
My partMVP scope instead of all at once.
Months without visible progress.
My partIterative, with deploys from week 1.
Tools that never go live.
My partApp Store process or a clean integration into your store.
I am Alex,
a developer with a founder mindset.
Media informatics background and three years of e-commerce at an agency, from custom sections through store builds to conversion optimization. Alongside that I build my own products like Covex. I bring that founder view to every tool I build for you.
Before you ask.
Does your store need something specific?
I am currently taking on new projects. Write directly or book a slot for a free intro call. Prefer email right away? That works too.
Free
Intro call
We’ll go through your plan. Goal, scope, timeline. You’ll get a clear assessment and next steps. Set aside a quiet moment.
July 2026
Prefer direct?
Not in the mood for calendars. Write to me on the channel of your choice. Usually a reply within one business day.